1 Solidarité Sida unites around Treatment4All +
1 459 000 +
impressions
0.61 % +
by CTR
1 paramount cause defended
October 2019
At a time when each donor country must announce its contribution to the Global Fund for AIDS, Tuberculosis and Malaria for the next three years, Solidarité Sida and numerous associative partners throughout the world are launching an appeal to the leaders of the richest countries.
With the implementation of intense visibility campaigns (display, native, Le Monde cover page, pre-roll video…), we are calling for a mobilization of public opinion for this cause in order to get the appeal signed and to question the political leaders on this subject.
treatment4all.org
2 Increase its notoriety and its audience: La Claque de la Fnac +
6 000 000
d'impressions
0,83%
de CTR
1
slap necessary
La Claque de la Fnac.
The cultural agitator launches its own media: LA CLAQUE – laclaquefnac.com – A space, a digital experience where culture can be read, listened to and seen… In short, lived !
The aim is to help identify the media and promote its content via multi-format, multi-lever campaigns.
3 Tôt ou Tard develops video as an international distribution medium +
7 815 350 +
impressions
1 825 642 +
video views
19 871
cliks
Develop your video views.
The Tôt ou Tard label (Vianney, Vincent Delerm, Shaka Ponk, Cats on trees…) is releasing the new album by Yael Naim “Nightsongs”.
A multi-lever and multi-territory campaign focused on the video format (France, Belgium, UK, Germany, Italy, Scandinavia, Netherlands), the objective of which is to create a maximum of visibility prior to the release of the album and to guarantee the best launch on the day of its release.
4 Sacem supports the French scene +
8 000 000 +
impressions
270 000 +
You Tube views
78 +
partner media
Community management, sponsorship and média partnerships.
In May 2020, SACEM launched a major campaign to raise awareness among music fans: Let’s Support the French Scene
A national mobilisation, a huge media impact supported by a strategy of engagement on social networks and on YouTube (animation and sponsorship) and the implementation of a media plan deployed thanks to a work of setting up partnerships with national and regional media.
5 Sakifo is increasing its visibility and traffic on the island and in the Indian Ocean. +
1 170 485
impressions
0,63%
of CTR
30 000
festival-goers
A true link between traditional music from the Indian Ocean and international artists, the Sakifo festival offers an eclectic event in Saint-Pierre (Reunion) that has been a success for 18 years.
The challenges of digital communication were multiple:
Geographical, in order to extend the visibility of Sakifo throughout the territory of Reunion and to increase its notoriety in other territories of the Indian Ocean.
Artistic, to promote and federate around the multicultural proposal of the festival in order to mobilize a large audience around the project.
A digital engagement and conversion strategy, combining social media and programmatic marketing, contributed to the festival’s box office success.
