Discover the interview with Louis Favre (Associate Director) dealing with the evolution of digital marketing and the challenges of tomorrow for any business leader.

TradeSpotting : Omnichannel Digital Hub.

The digital marketing agency TradeSpotting is transforming into a digital hub, from its offices in Paris and Madrid, where 40 employees supported more than 220 clients in 2020.

1/ Is the agency’s positioning constantly changing ?

To guarantee our clients support that is constantly at the forefront of a growing market, we are developing our agency into a digital hub. TradeSpotting becomes a 360° solution platform for all needs and all budgets, from the most specific to the most standard. We thus integrate all of our know-how, from ideation to activation through the creation of content or sites, in interconnected omnichannel strategies, with a vision that goes beyond the silos of the multichannel approach. .

2/ what are the main originalities / specificities of the agency ?

This transformation into a Digital Hub makes TradeSpotting the ideal toolbox to develop our consulting and services offers: programmatic marketing (IAB, video, audio, TV, DOOH), affiliation, social ads, SEA/SEO, video platforms, influence , creation, production and training.

We also offer a technological solution in addition to the agency, which simplifies and democratizes access to programmatic, via our unique MediaBy self-service offer (display, IAB, audio, video, TV, DOOH, etc.). Thanks to it, the thousands of advertisers who do not have the budget to secure the services of experts able to internalize their targeted marketing purchases, can finally choose à la carte solutions for visibility, recruitment of new customers and overcome the complexity of purchasing platforms (Facebook, Google, Tik Tok, Linkedin, etc.). The principle of MediaBy is simple: activate a targeted digital campaign on several media in a few clicks, in complete autonomy and with 100% transparency on the results.

3/ what will be the challenges for brands in the months to come.

Digital marketing is constantly becoming more technical as it increases its potential. With the announced disappearance of cookies, knowing how to target the experience of potential audiences as closely as possible, relying on contextualized information more than on raw data, will become the key expertise.

The transition to omnichannel, by improving the ability to couple the impact of billboards with the finesse of digital targeting, combining content, social networks and programmatic depending on the channels, reinforces the presence of adequate media in the right formats on good geographical areas. The challenge for the coming months will be to script these different interdependent levers according to an integrated strategy, based on the best qualified data.