The Spott

Segmented TV : Understand and consider new opportunities.

Segmented TV consists of targeting the recipients of advertising messages on linear television programs, using data collected by internet boxes by telecom operators.

Booming programmatic DOOH with JCDecaux and Mediatransports.

Le marché français de la publicité extérieure est en pleine mutation grâce à l’arrivée des technologies programmatiques pour les offres digitales. L’évolution de ce marché est en pleine croissance depuis quelques mois.

The new alliance of Pims and TradeSpotting for Rock en Seine 2022.

In the desire to better support its clients in their successes, Pims and TradeSpotting are working together to improve the client experience by offering new features.

Podcast : Omnichannel as digital strategic thinking.

At a time when digital allows a multiplicity of levers and formats (social networks, SEO, advertising purchases in the form of banners, audio or video spots, television, Dooh ...), how to use all the available channels by adapting a coordinated overall strategy ?

Do you want to make a success of your return to school ? Let’s think about your strategy differently.

With the back-to-school time (more than) ringing, it is time to plan ahead and anticipate the coming months for winning and innovative communication.

Strategies gives the floor to TradeSpotting

On the occasion of the 50th anniversary of Strategies magazine, TradeSpotting takes the floor in the 2021-2022 corporate guide.

Tags